Packaging

Die Kohle-Manufaktur

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These premium BBQ briquettes have a high degree of purity, and contain more than 80 per cent carbon. The dominant image of briquettes on the packaging emphasises the uniform shape and shiny surface of the charcoal pieces. The predominant black colour gives the design an elegant look, while the premium character of the product is underlined by the spot gloss finish applied to the golden elements and the high-quality FSC-certified paper. The bag’s compact size, convenient carry handle and practical tear-open chute transform the bag of briquettes into a lifestyle product that is appealing to carry.

Credits
  • Client:
    Rheinbraun Brennstoff GmbH, Frechen
  • Head of Marketing:
    Caroline Schäfer
  • Marketing:
    Christian van Dongen
  • Design:
    Counterpart GmbH, Cologne
  • Management:
    Judith Dobner
  • Creative Direction:
    Matthias Behr
  • Text:
    Uwe Clemens
  • Account Director:
    Sascha König