Installation

Die Raucherlunge

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This campaign for the Barmer GEK health insurance points out the risks of nicotine consumption. The high-impact installation showing how smoking harms the lungs used a tree as a symbol for the green lung of a city. It was redesigned with a particularly eye-catching effect: a wintry sycamore tree was decorated with 150 black balls, symbolising the harmful tar in the pulmonary alveoli. The arrangement of the balls in form of a human lung together with compelling signs at the foot of the tree serves as an appeal to stop smoking at the turn of the year.

Credits
  • Client:
    Barmer GEK, Wuppertal
  • Design:
    serviceplan, Hamburg
  • head of marketing/advertising:
    Alexander Schill
  • creative direction:
    Maik Kaehler, Christoph Nann
  • art direction:
    Savina Mokreva, Manuel Wolff
  • graphic design:
    Maren Wandersleben, Maximilian Kempe, Robert Haehle
  • text:
    Maik Kaehler, Christoph Nann
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