This campaign for the Barmer GEK health insurance points out the risks of nicotine consumption. The high-impact installation showing how smoking harms the lungs used a tree as a symbol for the green lung of a city. It was redesigned with a particularly eye-catching effect: a wintry sycamore tree was decorated with 150 black balls, symbolising the harmful tar in the pulmonary alveoli. The arrangement of the balls in form of a human lung together with compelling signs at the foot of the tree serves as an appeal to stop smoking at the turn of the year.
Barmer GEK, Wuppertal
head of marketing/advertising:
Maik Kaehler, Christoph Nann
Savina Mokreva, Manuel Wolff
Maren Wandersleben, Maximilian Kempe, Robert Haehle