Red Dot Design Award

Die Raucherlunge

Die Raucherlunge | Red Dot Design Award

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To remind passers-by of their good resolutions regarding their nicotine consumption at the turn of the year, the installation puts emphasis on the symbolism of the tree. Branches of a sycamore tree, which symbolises the green lung of the city, were transformed into a “sick” lung in an attention-grabbing way. 150 black balls, which were hung into the branches in the shape of a human lung, symbolised tar-damaged pulmonary alveoli and, by doing so, pointed to the risks of smoking. The message was additionally displayed on a sign at the bottom of the tree.

Red Dot Design Award

  • Client:
    Barmer GEK, Wuppertal
  • Design:
    serviceplan, Hamburg
  • chief creative officer:
    Alexander Schill
  • creative direction:
    Maik Kaehler, Christoph Nann
  • art direction:
    Savina Mokreva, Manuel Wolff
  • graphic design:
    Maren Wandersleben, Maximilian Kempe, Robert Haehle
  • text:
    Maik Kaehler, Christoph Nann
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