Brand Design Relaunch

Diehl Winery

Since 2019, Diehl Winery has been managed by Thomas Diehl in the third generation. The motivation for a brand design relaunch evolved from the owner’s attitude: close to home, cosmopolitan and committed to society and the environment. The basis and key visual of the new brand design is the hoopoe, a small migratory bird which used to be a helper in the vineyard. After not being seen for 40 years, the bird has occasionally been sighted again recently. A symbol of hope and support, the illustrated bird is the new signet for the entire external communication in print and digital. In addition, three cuvées are dedicated to the bird.

Red Dot