Magazine, Special Publication



The magazine “Dimensionen” (Dimensions) was created for the market launch of a new truck model. Staged in an eye-catching way, the truck is not presented as an investment object, but as an emotionally appealing design object. To achieve this, the design makes use of sophisticatedly staged photographic images. Unconventional typography completes the concept. The magazine has three distinct parts covering the key marketing points: comfort, economy and driving dynamics.

  • Client:
    Daimler AG, Stuttgart
  • Design:
    PRH Hamburg Kommunikation GmbH, Hamburg
  • head of marketing:
    Alexander Willhardt
  • project management:
    Hans-Peter Schroeder