Red Dot Design Award
Magazine, Special Publication

Dimensionen

Dimensionen | Red Dot Design Award

Back Download

The magazine “Dimensionen” (Dimensions) was created for the market launch of a new truck model. Staged in an eye-catching way, the truck is not presented as an investment object, but as an emotionally appealing design object. To achieve this, the design makes use of sophisticatedly staged photographic images. Unconventional typography completes the concept. The magazine has three distinct parts covering the key marketing points: comfort, economy and driving dynamics.

Red Dot Design Award

Credits
  • Client:
    Daimler AG, Stuttgart
  • Design:
    PRH Hamburg Kommunikation GmbH, Hamburg
  • head of marketing:
    Alexander Willhardt
  • project management:
    Hans-Peter Schroeder
Dimensionen | Red Dot Design Award
Dimensionen | Red Dot Design Award
Dimensionen | Red Dot Design Award
Dimensionen | Red Dot Design Award