Out-of-Home & Ambient

Disappearing Billboards

Back Download

These so-called “Disappearing Billboards” were developed with the aim to create a brand new form of advertising for the innovative Audi h-tron technology and the Audi A7 Sportback h-tron Quattro. Just as this vehicle leaves nothing behind but water vapour, the designers have created advertising that also leaves nothing behind. With the help of state-of-the-art technology, the event crew projects the car and the message onto clouds of water vapour, thus conveying a timeless message in a very time-limited way. The eye-catching promotional event took place in the evening in the centre of major cities.

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    thjnk ag, Hamburg