Channel Ident

Discovery Science Human Element

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The “Human Element” communicates the brand content of Discovery Science, a television channel dedicated to making science programming relevant and entertaining. Placing the human being centre stage and inspired by Plato’s four classical elements, this image spot visualises the “human” endeavour in the field of scientific discovery. With a treatment that visually merges mythology, philosophy and technology, a human figure is shown in the midst of a complex thinking/dreaming process that may arise when exploring the mental world of science. Stylised scientific elements literally burst forth from the protagonist in a seamless series of surreal epiphanies.

  • Client:
    Discovery Networks Asia-Pacific, Singapore
  • Design:
  • creative direction/art direction:
    Sawoozer Wang
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