The District Department of Transportation (DDOT) of Washington DC manages and maintains transportation infrastructure. In the district, many commuters use public transport instead of a personal vehicle, although overground public transport is often affected by congestion. The interactive website “District Mobility” is a tool to visualise the transportation flows within the district. By focusing on content and a clean, elegant look and feel, complex data is made understandable for the public by showing the bigger picture. The diamond-like shape of DC was adopted as the central symbol of the website, serving as a visual archetype for multiple interactive and data-mark features across the entire project. The DDOT’s characteristic red lends the website a familiar and trusted feel. Interactive, engaging and rich in data, the website not only helps to make informed decisions about transportation, it also provides crucial information for policy makers responsible for improving mobility within the district.
DC Government, Washington, D.C., USA
CLEVER°FRANKE, Utrecht, Netherlands
Thomas Clever, Gert Franke
User Experience Design:
Wouter van Dijk
Bas van der Burgh, Roel de Jonge
Jan Hoogeveen, Mark Haasjes, Nick Rutten, Agathe Lenclen
Statement by the Jury
“District Mobility” is a website dedicated to providing data and hard facts. What is special about it is it succeeds in delivering on that mission in a surprisingly entertaining and interactive manner. The traffic mobility data is visualised using infographics and short texts in such a way that they are easy to understand for the target group and offer true added value. Also highly successful is the solution with a split screen, which enables users to customise each webpage themselves.