Divan.ru is a new online discount furniture store specialising in sofas. Launched in August 2015, the store chooses a simple and memorable name. The logo comes in different versions, with each one showing a sofa from the current range instead of the word “divan”. By adding the price and the name of the sofa at the bottom of all corporate identity elements, customers can find and buy each sofa online for the indicated price. Therefore, the brand design functions as a display window, an advertisement and a sofa index as well as a web address.