The objective of this trade fair stand concept was to position flooring as a stylistic instrument in interior design. The dynamic stand is characterised by exterior walls which completely disappear in places, thus enabling a creative interaction of outer and inner elements following the motto Inside Out. Oversized circles, coated with product material, rotate in the walls. In a playful way, they invite and encourage visitors to engage with the product directly. Moreover, they constantly create new perspectives of the interior space.