DMEXCO is a major digital marketing exhibition and conference in Cologne. At DMEXCO, where more than thousand companies come together, each one with its own identity, its visual language needs to stand out and not be lost. It has to be clear, transparent, modern and timeless to stay relevant for many years to come. The main aspect is clear navigation, both in the physical and the digital world. The central element of the new CI and logo is a dual colour and shape code that reflects both the online and offline aspects of DMEXCO. The result is a distinct and universal appearance that functions across different platforms.