This commercial by the waste disposal service company Berliner Stadtreinigung (BSR) promotes the look and feel of a Greenpeace appeal. The images of melting glaciers and arctic animals – musically accompanied by Mozart’s Requiem – demonstrate the dramatic changes suffered by our planet. Normally, such type of ad calls for donations. The turning point here, however, comes with a surprising twist: the donation boxes are waste containers. The message is that everybody can do a little every day to help reach global climate targets by separating waste.