Red Dot Design Award
Brochure

Documentation of the Fashion Fusion Initiative 2016

Documentation of the Fashion Fusion Initiative 2016 | Red Dot Design Award

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Fashion Fusion is an ideas competition, the goal of which is to encourage creative minds from the worlds of fashion and technology to collaborate and challenge the status quo of fashion with new concepts. The documentation of the initiative commits to paper this aim in an impressive way. New ground is broken from a typographical perspective as well. Conventional characters are deconstructed and put together again in different typeface, sizes and widths in order to break with habitual reading processes and open new perspectives.

Red Dot Design Award

Credits
  • Client:
    Deutsche Telekom AG, Bonn, Germany
  • Design:
    MUTABOR, Hamburg, Germany
  • Typography:
    Alex Domke, Merle Düpmeier, Ben Erben, Jonas Möllenbeck
  • Photography:
    Yves Borgwardt, Berlin, Germany, Florian Reimann, Berlin, Germany
  • Illustration:
    Sascha Elmers, Hamburg, Germany
Documentation of the Fashion Fusion Initiative 2016 | Red Dot Design Award
Documentation of the Fashion Fusion Initiative 2016 | Red Dot Design Award
Documentation of the Fashion Fusion Initiative 2016 | Red Dot Design Award