The advertising campaign “Dogs on a bus” promotes the unique advantage of the client berlinlinienbus.de over their competitors: it is the only long-distance coach operator that allows dogs on board. In order to visualise this, the print campaign shows dogs in front of a counter trying to buy a bus ticket. On the assumption that the dogs would not be allowed on the bus, they have been dressed up like humans by their owners. Thus, a humorous look was created that positions berlinlinienbus.de as a fun and friendly way to travel.
DB Mobility Logistics AG, Berlin DB Regio AG, Frankfurt/Main
Scholz & Friends
Oliver Schmidt, Sabine Vischer, Guido Verhoefen, Sigrid Grimm
Martin Pross, Matthias Spaetgens, Lina Jachmann, Mathias Rebmann