Food Packaging

Dr. Groß

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After more than 50 years, the traditional company Biologische Präparate Dr. Groß GmbH (company producing biological compounds) launches a redesign of its products and packaging. The new design aims in particular at emphasising sustainability. All packaging follows a clear design layout that leaves sufficient scope for individual solutions: as for example the product-specific typography and instructions for use on the back. A simple, high-impact packaging has thus been created that quickly draws attention to the product benefits, sets it apart from competing products, and increases brand recognition.

Credits
  • Client:
    Biologische Präparate Dr. Groß GmbH, Königsdorf
  • Design:
    New Cat Orange, Wiesbaden