Red Dot Design Award
Beverage Packaging

Dr. P. Lacebo Elixirs

Dr. P. Lacebo Elixirs | Red Dot Design Award

Back Download

These liquors – ironically marketed as miracle elixirs – are an original gift idea. Under the label “Dr. P. Lacebo”, a packaging design with an iconic look was developed to attract a great deal of attention to these elixirs. The name of the brand already hints at the ironic character of the gift items, which offers five label variations in order to match the individual gifting occasion. The “Work Life Balance” elixir, a Williams Christ pear brandy, for instance, is suitable for stressed people.

Red Dot Design Award

Credits
  • Concept/__Text:
    Riccarda Mueller
  • Creative Direction/Art Direction:
    Riccarda Mueller, Patricia Doleschel, Christine Doleschel
  • Design:
    abraxas design – Büro für Gestaltung, Westhausen
  • Client:
    Dr. P. Lacebo, Westhausen
Dr. P. Lacebo Elixirs | Red Dot Design Award
Dr. P. Lacebo Elixirs | Red Dot Design Award
Dr. P. Lacebo Elixirs | Red Dot Design Award
Dr. P. Lacebo Elixirs | Red Dot Design Award