Annual Reports

Dräger Annual Report 2013

Back

The 2013 Dräger Annual Report focuses on the 125th anniversary of the company’s founding. The figures on the title page attractively stress this milestone. Under the motto “Reflections” the report considers both the past and the future. Three Dräger customers – two doctors and a mine rescuer – each recount the personal reflections that link them to Dräger products. In this way, the timeless dimensions of the brand value are communicated. The front cover has a pocket in which there is an extractable, small-format portfolio. It is entitled “Technology for Life” and describes product development from the company’s beginnings up to the present day.

Credits
  • Client:
    Drägerwerk AG & Co. KGaA, Lübeck
  • Design:
    Heisters & Partner, Corporate & Brand Communication, Mainz
  • Photography:
    Heiko Schaffrath
  • Creative Direction:
    Valentin Heisters
  • Art Direction:
    Regina Fichtner