Notizbuch / Paper Journal

Drehbuch

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This unconventional paper journal was developed for the Art Directors Club Germany. The Drehbuch (Turn-Around Book) consists of a black and a white part. The book features a Z-shaped binding which allows users to flip through the white pages from one side and through the black pages from the other side. The Turn-Around Book comes together with a “turn-around pen” which writes in both black and white. In this way, positive people are allowed to also have negative thoughts at times, while it helps pessimists to discover their positive sides.

Credits
  • Client:
    Art Directors Club für Deutschland (ADC), Berlin
  • Design:
    brandbook.de, Frankfurt/Main
  • creative direction:
    Bernd Griese
  • text:
    Christoph Herold
  • project management:
    Sabine Kochendörfer
  • production:
    Dirk Mahlke