Packaging

Drift HD

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A reusable packaging solution showcases the Drift HD action camera. The design, in the shape of the company logo, underlines the characteristics of the camera and serves as a transport case. One of the main features of the packaging is the coating, which is the same coating that also protects the camera and lends it its characteristic feel. The design also offers space to attach anti-theft protection through the corner of the box. The accessory case was carefully designed, and produced from a sturdy polymer to serve as transport case for all necessary mounts and accessories.

Credits
  • Client:
    Drift Innovation, London
  • Design:
    Drift Innovation, London
  • design director:
    Drew Henson
  • design consultant:
    Tom Mills
  • graphic design:
    Milo Murphy