Corporate Concept

DRIVE. Volkswagen Group Forum

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This new corporate design was developed for DRIVE, the Volkswagen Group Forum in Berlin. In the process of remodelling the building, which has been home to the forum since 1999, an independent design was created that would stand out and visually integrate the 12 brands of the Volkswagen Group as well as its Financial Services AG. The homogeneous and authentic brand design concept is characterised by trend-conscious colour coding. Illustrations that are both appealing and informative underscore the design’s focus on innovation, making a visit to the forum an engaging experience.

Credits
  • Client:
    Volkswagen AG, DRIVE. Volkswagen Group Forum, Berlin
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Volker Kreidler