Red Dot Design Award
Corporate Design

Driven by Inventiveness – Clever Ideas since 1895

Driven by Inventiveness – Clever Ideas since 1895 | Red Dot Design Award

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In order to establish a more emotional connection with its customers, ŠKODA developed a new corporate design – inspired by the company’s brand essence, “Driven by Inventiveness”, and by its history. Based on the design vocabulary of Czech cubism in design and architecture, and Bohemian crystal art, the DNA crystal was created as a symbol for the spirit and core of the brand. The design grid for all corporate design elements, ranging from layout systems to typography, is derived from it. The result is an emotional and striking corporate design which ensures the 120-year-old brand is ready for the future.

Red Dot Design Award

  • Account Management:
    Franziska Hösl
  • Art Direction:
    Gabriel Weiss
  • Client:
    ŠKODA AUTO a.s., Mladá Boleslav, Czech Republic
  • Design:
    KMS TEAM, Munich, Germany
  • Managing Partner:
    Knut Maierhofer, Patrick Märki
  • Design Direction:
    Jessica Krier
  • Design Team:
    Denise Aebischer-Trebo, Aurelian Hallhuber, Angelo Ressegatti, Bruno Marek
  • Content Management:
    Bernd Müller
  • Production Services:
    Matthias Karpf
  • Production/Pre-Press Services:
    Christina Baur
  • Project Management:
    Christopher Winkler