In order to establish a more emotional connection with its customers, ŠKODA developed a new corporate design – inspired by the company’s brand essence, “Driven by Inventiveness”, and by its history. Based on the design vocabulary of Czech cubism in design and architecture, and Bohemian crystal art, the DNA crystal was created as a symbol for the spirit and core of the brand. The design grid for all corporate design elements, ranging from layout systems to typography, is derived from it. The result is an emotional and striking corporate design which ensures the 120-year-old brand is ready for the future.
ŠKODA AUTO a.s., Mladá Boleslav, Czech Republic
KMS TEAM, Munich, Germany
Knut Maierhofer, Patrick Märki
Denise Aebischer-Trebo, Aurelian Hallhuber, Angelo Ressegatti, Bruno Marek