Düsseldorfer Schauspielhaus

The new corporate design for the Düsseldorfer Schauspielhaus integrates the building itself by making the characteristic silhouette of the theatre a key design element. It thus brings together the playhouse and its message to create a strong identity that immediately catches the eye and makes this Düsseldorf institution distinctive and unmistakable. In addition to classic print formats with portraits of actors and programme information, space is also created for a “vivid campaign” in which the building’s architecture itself becomes a means of communication. In this way, the theatre gets its own “stage” for presenting image and play-relevant topics. At the same time, the brand image is strengthened and the elite image of the institution is counteracted by the welcoming appearance of the design.