Brand Design Relaunch

Duftstars

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For over 20 years, a high-profile jury has been awarding the title of “Duftstars” to the year’s best fragrances for women and men. In 2013, it does so with a new image, a visually compelling combination of all the existing brand elements – logo, brand colour scheme, trophy and brand name. The result is a bold, elegant brand image which gives the award the official character that befits this German institution. The graphic element of the word and design mark shows the star-shaped centre which is formed by five combinations of concentric circles that intersect. The brand design also manages to successfully create an exclusive look and feel for a sophisticated industry, thus lending the “Duftstars” event an appropriate atmosphere.

Credits
  • Client:
    Fragrance Foundation Deutschland, Berlin
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • managing director:
    Michael Rewald
  • managing director creation:
    Prof. Rüdiger Goetz
  • creative direction:
    Alexander Geh
  • art direction:
    Margit Tejada (Senior Art Director)
  • management supervisor:
    Alexandra Sobota