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The 2015 calendar “Dunkelziffer” (Dark Figure) is especially targeted to public institutions, opinion makers and the press. It aims to create awareness for the high prevalence of sexual assault on women at these central social interfaces. The combination of offset and UV screen printing impressively communicates the dark side of reality: every month, the numbers of reported incidents of sexual and physical violence against women are initially revealed, but only by daylight. When, however, the lights are switched off, a second typographical layer printed in noctilucent ink reveals the dark figures that do not find their way into the official statistics.

  • Client:
    Frauennotruf München, Munich
  • Head of Advertising:
    Maike Bublitz
  • Design:
    brand.david Kommunikation GmbH, Munich
  • Creative Direction:
    Oliver Helligrath
  • Account Management:
    Zeljko Ratkovic