Red Dot Design Award

DynamiCity GenType

DynamiCity GenType | Red Dot Design Award

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Society has been transformed into a digital information-driven network containing rapidly changing data. To visualise this, the designer used software to create the generative typography for the first HK-SZ Design Biennale “DynamiCity”. The GenType motion-typefaces visualise the urban dynamics between Hong Kong (HK) and Shenzhen (SZ), with each typeface representing a specific social issue. The generative forms follow different mathematical algorithms. For example, the modules of the letter “D” are more packed and feature a higher density value, which was calculated by a molecular formula using population density.

Red Dot Design Award

  • Client:
    Hong Kong Federation of Design Associations, Hong Kong
  • Design:
    XCEED, Hong Kong
  • Design:
    XEX Limited, Hong Kong
  • Creative / Artistic Direction:
    Chris Hon-Him Cheung
  • Design / Art Direction:
    Kai-Yin Kwan
  • Code / Design:
    Jason Chi-Fai Lam, Alexander Kwun-Piu Wong, Oscar Sheikh
  • Technical Direction:
    Jeff Chun-Kit Wong
  • Production:
    Cheryl Suet-Yee Liu
  • Project Assistance:
    Sisi Po-Yuk Lung
DynamiCity GenType | Red Dot Design Award
DynamiCity GenType | Red Dot Design Award
DynamiCity GenType | Red Dot Design Award