Red Dot Design Award
Live Performance

EARTH7 – The Space Rover Destined for Earth

EARTH7 – The Space Rover Destined for Earth | Red Dot Design Award

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EARTH7 was a live augmented reality gaming experience that invited users to pilot a real planetary rover across a distant desert some 5,000 kilometres away with simple gesture control. Designed for S7 Airlines, this project was revealed in Moscow. The visitors could enter the local Mission Control Centre – a 72 sqm spaceship-like ex-perience zone with a five-metre-wide screen. The sound design system cre-ated a deep space atmosphere, while a specially crafted “command chair” let users feel like astronauts and planetary rover pilots. Each pilot had a mission to find three samples of life on earth. The collectables were rendered in real time via augmented reality game.

Red Dot Design Award

Credits
  • Client:
    S7 Airlines, Novosibirsk, Russia
  • Design:
    Wieden+Kennedy Amsterdam, Netherlands ISD Group, Kyiv, Ukraine
  • Creative Direction:
    Mark Bernath Eric Quennoy Joe Burrin Evgeny Primachenko Wieden+Kennedy
  • Art Direction:
    Teresa Montenegro Wieden+Kennedy Viktor Shkurba ISD Group
  • Copywriting:
    Jake Barnes Wieden+Kennedy
  • Technical Direction:
    Andrew Sergeev KA.KA.HA London, United Kingdom
EARTH7 – The Space Rover Destined for Earth | Red Dot Design Award
EARTH7 – The Space Rover Destined for Earth | Red Dot Design Award
EARTH7 – The Space Rover Destined for Earth | Red Dot Design Award
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