Brand Design

eastar air Rebranding

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The corporate design for the airline “eastar air” comprises the development of the brand name, the logo and the attention-grabbing brand colours red orange, mint blue and yellow. The brand name represents the star in the east. The symbol of the airline has the shape of a star that consists of two triangles. Simple, graphical illustrations also characterise the advertising posters. The design of the stationery, tickets and lanyards as well as the web and mobile presence complete the corporate design.

Credits
  • Client:
    eastar air, Seoul
  • Design:
    Sungkyunkwan University, Seoul
  • creative direction/art direction:
    Seungkwan Kang
  • graphic design:
    Jihyung Im
  • artwork:
    Eunsun Kim