Book

Eastern branding

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This book comprises a collection of East Asian design studies, which all represent the aesthetics of current corporate identities in the Asian market. With the aim of conveying the beauty of the “Eastern spirit of branding”, the book gives an enlightening insight into a fascinating world of design. Although none of the presented brands are particularly world-famous, they all have a distinctive character and an inner beauty that is inextricably linked to its native culture.

Credits
  • Client:
    Proad Identity, Taipei
  • Design:
    Proad Identity, Taipei
  • art direction:
    Jennifer Tsai