To put the business field of packaging into focus, the printing company Eberl Print in its “Trip around the World” exhibition displayed typical products from different countries in individual packaging – ranging from 3D designs to typographic displays and infusing every product with the spirit of its country of origin. For example, a set of high-end typographic covers was designed for a German fairy-tale series. The initial of each individual fairy tale features spirited typography with elaborate details. The packaging comes complete with a POS display for presentation in bookstores.