With its premium wall calendar “Unlimited – The Art of Packaging”, the printing company Eberl Print directs the spotlight on its packaging division in an unusual and challenging way, introducing typical products from 12 countries in individual packagings on a “trip around the world”. While the calendar page for the USA shows a pair of jeans illustrated on a wooden shelf with additional emblems typical for the “workers’ pants” such as tools, leather lace-up shoes, a belt and measuring tape, the Japan page particularly catches the eye with its calligraphies. The German text correspondingly runs from top to bottom – and is staged with images of sake and classic Japanese ceramics on the right-hand side of the product page. All packaging designs were developed especially for Eberl Print, whose 3D E-Unit then fashioned the constructions. The interleave pages reflect the style and feel of the original packaging. Armenian, Arabic, Thai and Cyrillic scripts, as well as specially designed country-specific Latin fonts demonstrate the rich diversity of typography, resulting in a multisensory analogue experience in a digital world.
Statement by the Jury
Every page of this calendar constitutes a unique work of art. It is fantastic how the individual countries are represented even three-dimensionally with immense effort in sophisticated and inventive arrangements. The colours perfectly harmonise with the highly individual typefaces, allowing for a both complex and characteristic view on each nation.