Packaging

Ecover Professional

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In relaunching these professional products for heavy-duty washing and cleaning, the strategic selling points and brand personality have been developed in a co-creation workshop. Based on these considerations, the labels, icons and the Ecover Professional logo have been given a new face. The prerequisite for the design was the direct visibility of the product application, which was met with clear, appealing icons for usage and dosage, sleek visual language and a sophisticated colour palette. The label range communicates a fresh, unique look that reflects individuality.

Credits
  • Client:
    Ecover Belgium NV, Malle
  • Design:
    VanBerlo Communications BV, Eindhoven
  • head of marketing:
    Johan Tops, Lies Marijnissen
  • creative direction:
    Yvette van Gemert
  • concept:
    Inge van Gerwen, Arjan van Vugt
  • project management:
    Lidewij Ponsioen
  • account management:
    Maayke de Brouwer
  • strategic planning:
    Mark Hoevenaars