EdelWise is a party concept for monthly parties which offer surprising food, drinks and varying shows by local dance crews. It targets students and young Amsterdam-based professionals. The visual identity of EdelWise is a reflection of the changing concept, taking the same design element but using it in different ways. For that reason, a number of building blocks were designed which are basically identical every month. By rearranging them differently, a consistent look is achieved for each edition but with new colour patterns each time. The branding is implemented on promotional material such as posters, flyers and online content as well as sponsored items and party decors.