This magazine was handed out to the professional audience after the presentation of the new BMW i3 in London, New York and Peking. The layout is clear and confident in its approach to space. The BMW i colour scheme is reflected in the imagery: white, blue and beige dominate. The same is true of the magazine’s look and feel. Although it is not high gloss, the paper and print quality as well as the brilliance of the colours convey a premium yet sustainable image, demonstrating a sense of responsibility with no loss in visual quality.