This magazine marks the launch of the BMW i8 hybrid sports car, addressing international journalists as well as customers. The publication’s layout and approach to space aims to reflect that of the vehicle: clear, stylish and confident. The imagery is also based on the BMW i corporate design. The magazine’s look and feel convey progressiveness with the same ease as the car’s lines and shape. The overarching theme of the print release is “Urban Escape – The Revolution of Joy”, which runs like a thread through every story.