Beverage Packaging

effect® BCAA

The design concept for the new Force Energy plus BCAA product range visualises the ingredients of the functional beverage enriched with amino acids and vitamins. It is based on the illustration of a wave-shaped DNA cell structure. A bold colour code allows for adequate differentiation between the four flavours. The logo of the BCAA range picks up on the characteristic logo of the manufacturer effect with its 15 red dots. Here, however, the dots are partially connected in an organic manner, symbolising the ramified essential amino acids.

Red Dot

Credits

Client:

MBG International Premium Brands, Paderborn, Germany
Design:

G-DN, Hamburg, Germany
Project Team:

MBG International Premium Brands: Cord Hendryck Vinke (Head of Marketing) Lena Homburg (Brand Management)

G-DN: Florian Gerdts (Creative Direction)

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