The challenge to visualise Daikin’s competencies in the fields of energy efficiency, sustainability as well as carbon dioxide reduction in the field of air-conditioning technology led to the development of an extraordinary exhibition concept. The concept’s core target group were mainly specialist cooling and air-conditioning businesses as well as specialist consultants and retail key accounts. Untreated logs of wood created a correlation between the core message and the architecture of the trade fair stand. More than 50 per cent of the area was dedicated as meeting space in order to promote the overall goal: to establish personal contact and to further the exchange between professionals at the exhibition. The event was custom-tailored for the employees of handicraft businesses.
Daikin Airconditioning Germany GmbH, Unterhaching
Platzer Kommunikation, Munich; Thomas Esmyol & Team, Munich