EMBA is a footwear label which launched its first series of summer shoes in spring 2012. The shoes’ upper is a meshed cotton fabric, allowing the underneath to show through. Thus, the shoe’s look is complemented by the wearer’s choice of sock colour. The corporate design takes up this principle: the logo consists of a mesh structure laser-cut in print media. The background shimmering through the mesh gives the logo an ever changing different look, without losing its distinctive brand identity.