Corporate Design



Emergence is the guiding theme of this black-and-white corporate design developed at the Chaoyang University of Technology. It includes, among other things, a poster, a flyer, a membership card and a CD. The smooth appearance of the illustration visualises that learning is an adventure and that, at the end of each learning process, a unique personality will have developed. In order to convey this idea, the design makes use of the image of a rock in a river. The rock first rubs and disintegrates before changing its appearance; it improves and finally emerges as a cobblestone.

[Red Dot: Junior Award]
  • Supervising Professor:
    Tang-Szu Liu, Kuei-To Wang
  • Design:
    Chia-Shiang Liao, Guan-Yu Liao, Yi-Ru Chen, Wei-Ssu Chiu, Jia-Yi Jian, Jian-Yuan Chen, Chaoyang University of Technology
  • University:
    Chaoyang University of Technology, Taichung City