Audio Branding


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The brief was to develop a sound strategy for one of the largest shopping centres in Europe, Emporia, in order to strengthen the brand and take control over its audial expression. The aim was to create a unique place that stimulates all senses, a place that is entertaining, relaxing and playful at the same time. For the building, the agency produced soundscapes and composed music for several public areas such as plazas, family lounges, restrooms and parking areas. In addition to a sound logo, spots for commercial radio were produced, and an in-store radio concept that makes it easy for Emporia to get closer to its visitors.

  • Client:
    Steen & Ström
  • Design:
    Radja Sound Design Agency, Malmö