“The ultimate customised skincare to empower your life” reads the maxim of EN, a French-Japanese cosmetics label for skin-specific products and treatments. Japanese skincare, born in France as a marriage between cultures, offers over 80 different oils and essences made from natural raw materials and plant extracts, which can be mixed in a multitude of ways. Placing its customers at the centre of attention, the young company offers individually customisable products and treatments that can be perfectly tailored to any specific customer need. The word “EN” means circle in Japanese and is intended to symbolise the idea of holistic, personalised care, as well as the interconnectedness of humans, nature and beauty. The entire corporate identity is defined by the colour of gold, from the logo, which features the letters “E” and “N” flowing seamlessly into one another, and the circle as both a perfect shape and the emblem of Japan, to the retail design. Denoting beauty and highest quality since time immemorial, the gold colour features in the corporate design as a circle in matt gold on the products and is complemented by additional geometrical shapes such as diamonds and triangles, which by their sheer number and colour characterise the individual product areas and cosmetic lines to make them clearly distinguishable from each other. The company exhibits the claim of its brand values in a particularly impressive manner in the architecture and interior of the first ever EN retail store in Paris. Located in a 16th-century building, the interior showcases a design inspired by a winery. Accordingly, the walls and ceilings are reminiscent of a deep vaulted cellar, with numerous perfume bottles and essences lined up on the left and right side and each bottle individually backlit and displayed on a box made from Japanese paulownia wood.
Statement by the Jury
The brand appearance of the EN cosmetics label merges the graphic appearance of its product range and logo with the retail design of the store into an excellent unity. The overly clear, sophisticated and timeless appeal of the communication design not only distinguishes these beauty products on the market, but also reflects the quality of the essences. In the exclusively designed store, they find a consistently designed echo and a form of presentation that is both outstanding and self-sufficient, conveying the brand message and values beyond words.
LENOR JAPAN Co., Ltd.
canaria inc., Tokyo, Japan
Number of Employees:
Making people around the world fall in love with Japan through our products and services