Packaging Design

Engagement Gift Box

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In Taiwan the customary engagement present is a sack of rice to bless the couple with an always well-stocked pantry. This elegant gift box differs from the monochrome red packaging otherwise typical in Taiwan. Silver is implemented as a contrast colour, and the silver box is adorned with a peony print – a symbol of prosperity and happiness in marriage. At the top of the box, the rice sack arises from within like a red peony and is framed by a silver cord handle.

Credits
  • Client:
    Union Rice Co., Ltd., New Taipei City
  • Design:
    Proad Identity, Taipei
  • head of marketing/advertising:
    Jennifer Tsai
  • creative direction/art direction:
    Jennifer Tsai