Packaging

Enjoy the Rain

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A promotional campaign was launched with the intention of reminding drivers of the fact that Goodyear tyres allow them to enjoy rain and wet weather to the fullest. For this purpose, a very special type of water has been bottled: rainwater from Tasmania, which is cleaner and purer than mineral or spring water. The water was filled into a transparent flask in the shape of a cloud and packaged in genuine tyre rubber, secured with steel wheel bolts. The limited edition was sent out in a promotional mailing to an exclusive target group and presented in automotive showrooms.

Credits
  • Client:
    Goodyear Dunlop Tires Germany GmbH, Hanau
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Pauli, Hans-Jürgen Kämmerer, Daniela Ewald, Jörg Hoffmann
  • Art Direction:
    Helge Kniess
  • Text:
    Benjamin Merkel