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Equation

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Advertised in this adidas series is the Equation, a basketball shoe that can be worn flexibly as either a high- or low-top. The striking visual language utilises pictures of popular basketball players, together with their chosen shoe, as positive image transfer. The distinctive design concept enables athletes to express their own personal style. In emphasising this feature, the product images were designed using the contours and colouring of the respective team logos.

Credits
  • Client:
    adidas Basketball
  • Design:
    adidas Brand Image Design, Portland
  • creative direction:
    Eric Vellozzi
  • art direction:
    Kathleen Grebe