Ericsson Design System

Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. As part of the company’s 2.0 strategy, a digital design system has been created in order to build both a strong visual brand identity and a coherent user experience. The new appearance includes user interface patterns, components and icons. It features a range of dark and light themes to cater to different user needs and preferences, a new typeface family developed especially for the challenges of digital screens in all sizes and resolutions, as well as a colour palette that has been developed with the most common colour vision deficiencies taken into account.