Corporate Design

Erlebnis Charakter

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To enhance the recall factor of the brand identity, a new corporate design was developed for the Berliner Philharmoniker Foundation. With a sustainable communication concept geared to long-term use, it unifies the different orchestra institutions under one umbrella brand. The striking design element is a graphic mosaic inspired by the logo design. An extension of the logo’s layout axes creates a flexible platform for presenting and highlighting various topics and events. The yellow segment of the mosaic is reserved as a brand stage for the logo on all communication materials. The characteristic formal vocabulary in the orchestration of surfaces and lines communicates the multifaceted experience of attending a concert.

Credits
  • Client:
    Stiftung Berliner Philharmoniker, Berlin general manager Martin Hoffmann head of marketing Natalie Schwarz
  • Design:
    My Deer GmbH, Hamburg
  • creative direction:
    Tom Nagel
  • art direction:
    Hannes Drensler
  • graphic design:
    Andreas Teichmann
  • text:
    Jörg Bewersdorff
  • strategic planning:
    Robert Heim
  • project management:
    Christian Niemeyer