To enhance the recall factor of the brand identity, a new corporate design was developed for the Berliner Philharmoniker Foundation. With a sustainable communication concept geared to long-term use, it unifies the different orchestra institutions under one umbrella brand. The striking design element is a graphic mosaic inspired by the logo design. An extension of the logo’s layout axes creates a flexible platform for presenting and highlighting various topics and events. The yellow segment of the mosaic is reserved as a brand stage for the logo on all communication materials. The characteristic formal vocabulary in the orchestration of surfaces and lines communicates the multifaceted experience of attending a concert.
Stiftung Berliner Philharmoniker, Berlin general manager Martin Hoffmann head of marketing Natalie Schwarz