Esselte Leitz is a supplier of office organisation products. The aim was to develop a packaging design which emphasises the premium character and long tradition of the brand. The distinctive folder label, which is an iconographic feature of the company’s portfolio, has been used as the key visual. The classic black and green Leitz bar combined with a white packaging ensures a high recognition value at the point of sale. The modular structure, very good haptic qualities and the economical use of resources for the packaging reflect the products’ high quality, usability and durability.