Corporate Film, Station ID


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“Euromaxx” is the lifestyle magazine of DW, bringing engaging insights into European culture and lifestyle to a global audience. At the centre of the programme’s redesign are lively digital sculptures, reflecting the content in its diversity, vivacity and dynamics. These 3D-generated objects are clothed in natural material textures and float in constant movement in virtual pastel-shaded spaces with digital design textures and patterns. The new logo and graphic language has been kept pure, simple and overall recognisable with its characteristic angularity and flatness.

  • Art Direction:
    Lars Jandel, Deutsche Welle, Iris Rinkens, Cay Fiehn, Luxlotusliner
  • Animation:
    Jan Rinkens, Cay Fiehn, Luxlotusliner
  • Client:
    Deutsche Welle, Berlin, Germany
  • Design:
    Luxlotusliner, Munich, Germany
  • Creative Direction:
    Gabi Madračević, Jan Rinkens, Luxlotusliner
  • Project Management:
    Thomas Menz, Luxlotusliner
  • Head of Design:
    Holger Zeh, Deutsche Welle
  • Production:
    Tatjana Živanović-Wegele, Luxlotusliner
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