Packaging

Ever Rich 18th Anniversary VIP Gift Set

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This package was designed for Ever Rich to celebrate the brand’s 18th anniversary. The packaging design concept set out to harmoniously merge butterflies with the number 18. Each of the four inner boxes of can be poised beautifully alone, while together they form the picture of an abundance of flowers blooming magnificently. Of the four predominant colours, red stands for “passion for service”, blue represents “professional technology”, orange expresses “humanistic spirit” and green exhibits “creative lifestyle”.

Credits
  • Client:
    Ever Rich
  • Design:
    FCI Brand Consulting Group, Taipei
  • creative direction:
    Felicia Lee
  • graphic design:
    Natalie Liang, Abingo Wang