Excoursio is a project based in Berlin, London and Moscow providing museum experiences and guided tours online. Its corporate identity presents diversity, constant motion, flexibility and an individual approach towards each visitor. The four main subjects of art, culture, science and practices are colour coded. The logo is in constant motion and in search of a focus. Another eye-catching feature consists of coloured lines which are drawn by hand across all communication materials. In order to communicate the ideas of motion, flexibility and individual approach, the lines represent the visitors’ self-directed virtual tour through the exhibition space, which they tailor according to their needs and where they make choices from various options.