Munksjö Paper Trade Fair Stand interzum 2011

expand to a new level

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With the motto “expand to a new level”, this presentation at the interzum 2011 demonstrated the innovative potential of paper and made it perceptible to the senses, all within the brand architecture. Based on the paper manufacturer’s new “Made by Munksjö” logo, which shows a folded edge in the upper right corner, a sheet was folded according to this constructive principle in a reverse rhythm and developed into a room. With the regularity of the golden ratio, the fold opened a dynamic sculpture emerging from itself.

Credits
  • Client:
    Munksjö Paper GmbH, Aalen
  • Design:
    häfelinger + wagner design, Munich
  • creative direction:
    Frank Wagner
  • art direction:
    Alexander Clos
  • graphic design:
    Veronika Kinczli, Joakim Kral
  • project management:
    Alexander Clos
  • trade fair construction:
    Design Productions, Berlin